A2 Coursework

For my A2 coursework I will be researching promotional packages of a film. I will also need to complete planning for a trailer in its entirety; the trailer itself must consist of 2 minutes worth of original footage in a genre of my choice. I will need to produce a film poster and a film magazine front cover, all of these need to be linked in some way to show a synergy of product. My trailer will be viewed by an audience so i therefore need it to be of a high quality and consider the selection of mise-en-scene, actor, sound, props and most importantly editing.

The purpose of the 3 different various ways of marketing.

During the production and marketing of a film the marketing team produce film trailers, film magazine front covers and posters.

Film Trailers.
Film trailers are a very easy way of marketing a film through using short, edited scenes from the film being advertised. A trailers purpose within marketing the film is to show the audience what the film is about without giving too much away within it and spoiling the film for the audience. Usually any film that is made, the marketing team create a film trailer; but in Harry Potter & The Deathly Hallows Part 1 they decided two make a lot more than just one trailer as they felt they had a bigger target audience than most films and wanted to entice them more.

Click here to see Harry Potter 7 Part 2 trailer


Film Magazine Front Covers.
Film magazines are not as popular as other magazines are, for example celebrity and gossip magazine. They have to take special care into making the front cover as appealing to the audience as it can. When a big film for example HPATDHP1 came out, a lot of film magazines completely centered around that film making it the main content within the magazine to again entice the readers and buy the magazine. The purpose of magazine front covers is to try and sell the film just by the front cover of the magazine, which will make people buy it and read about it and then eventually go and see the film.

Film Posters

The purpose of film posters is to advertise an upcoming film. Posters are a great way of advertising an upcoming coming films through designing as many different posters as they wish and can also be put up anywhere they want and can also be sold to big fans of the films themselves. When big films are being advertised they often use life size posters within the cinemas and make things pop out of them to give them a 3D effect. The name of the film, the release date of the film, the well know actors and actresses in the film are on the poster. All the information is given with an image relating to the film in the background, usually containing an image of the well known actors/actresses.